As advocates for the economic vitality of the District, we embarked on an information gathering project in early 2011, to gain a better understanding of the economic impact that HDD has in the region. Gaining this knowledge will allow us to better represent our District to policymakers, and to gain an equitable share of community resources for District development.

The results, issued in September 2011, "Horizon Drive District Economic Impact & Traffic Report 2011", prepared by the Social Science Research Center at Colorado Mesa University, is available for review and download from this site.

Click here to view this study

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Quick economic impact facts:

•     Over 20,000 vehicles travel through the district everyday
•     Over 200,000 airport passengers pass through the district each year
•     Over one quarter of Grand Junction's office space is in district
•     Over 70% of Grand Junction's lodging is in the district
•     There are 227 businesses in the district
•     There are 2614 full or part time employees in the district
•     The average annual wage in the district is $40,856
•     Total wages paid in the district were $106,775,348
•     There is a significant amount of vacant land for future development

The report included a component, "Listening to Business", which gathered results from surveys and in person interviews to document the current business climate, and to inquire on specific Horizon Drive aspects.  The majority of those surveyed in February and March 2011 felt that improving the overall appearance of the Horizon Drive District will have the greatest positive economic impact. Improved traffic flow was viewed by property owners and retail/ service business as a potential positive and pedestrian and bicycle safety were other items that could have positive impact. These two groups also were interested in seeing more small business activity in the area.